Orange County Homeowners

Before You List Your Home...

Find Out How You’re Leaving Money On The Table.

Most homeowners put their home on the market without a clear strategy, and it could cost them. Get a personalized selling strategy designed to protect your home’s value, strengthen your position, and help you make the right move before going public.

SHOW ME THE STRATEGY

No commitment. Get the strategy now and keep it in your back pocket for whenever you’re ready to make a move.

Backed by a $2 billion technology investment, our structured process tests pricing, maximizes exposure, and builds early demand before your home reaches the full market.

2.9%
Higher Closing Prices
34%
Faster to Contract
30%
Less Likely to Drop in Price

Homes launched with a structured strategy can sell for significantly more than those rushed to market.

*Source citation pending — Alexander to provide research data

Before Your Home Hits the Market, There's Another Step Most Sellers Never See.

See how Alexander's three-phase process builds exposure, evaluates demand, and prepares your property for a more strategic launch.

SHOW ME THE STRATEGY
As Seen In

Two Approaches, Two Outcomes

Your first day on the market shouldn't be the first day buyers hear about your home.

Sellers who launch with a strategy maintain control of how, when, and where their home enters the market, protecting its perceived value before going public.

The Traditional Way
1 List Home
↓
2 Put It On MLS
↓
3 Wait for Buyers
↓
4 Reduce Price If Demand Is Weak
The Strategic Way
1 Prepare & Position
↓
2 Test Demand Privately
↓
3 Build Exposure
↓
4 Launch With Data
SHOW ME THE STRATEGY

No commitment. Get the strategy now and keep it in your back pocket for whenever you’re ready to make a move.

The Three-Phase Launch Process

Don't Just List Your Home. Have a Strategy for Selling It.

Modern kitchen interior
Phase 01
Private Exclusive

Validate Pricing

Validate your price with our network of 340,000 agents, gaining early exposure without days on market, price drops, or a rushed timeline.

Luxury living room interior
Phase 02
Coming Soon

Expand Reach With No Risk

List publicly on major real estate platforms, expanding your home's reach to millions of buyers while protecting its value.

Home exterior
Phase 03
Public Launch

Sell Better

Backed by pricing insights and buyer demand, your home enters the broader market positioned to achieve the best possible price and terms.

✓ Three-Phase Marketing Plan
✓ Local, National & Global Exposure
✓ Private Buyer Networks
✓ Advanced Marketing Technology
✓ Buyer Demand Intelligence
✓ Strategic Property Positioning
SHOW ME THE STRATEGY

No commitment. Get the strategy now and keep it in your back pocket for whenever you’re ready to make a move.

Alexander Madrigal, Seller Strategy Advisor
Alexander Madrigal | Seller Strategy Advisor

Guided By A Market Advisor

Strategy First. Listing Second.

Alexander Madrigal combines experienced real estate guidance, strategic market positioning, and Sotheby's technology to help sellers make informed decisions before their home reaches the public market. The goal is simple: protect your home's value, strengthen your position, and maintain control of how, when, and where your property enters the market.

SHOW ME THE STRATEGY

No commitment. Get the strategy now and keep it in your back pocket for whenever you’re ready to make a move.

By The Numbers

$94M+ Total Sales Volume
26+ Closed Transactions
4+ Years of Experience
340K+ Network of Agents
SHOW ME THE STRATEGY

No commitment. Get the strategy now and keep it in your back pocket for whenever you’re ready to make a move.

Client Stories

Sellers who chose strategy first.

Alex is a broker you can trust. He handled the sale of my two properties with care, precision, and a strategy that maximized value.

Ada Lo Irvine, CA

Alexander ensured a first-class experience from start to finish. His approach to positioning our home created demand before it ever hit the public market.

Philip D. Huntington Beach, CA

I had the pleasure of working with Alexander to sell my home, and I was truly impressed by his strategic approach and attention to every detail.

Jaqueline A. Costa Mesa, CA
SHOW ME THE STRATEGY

No commitment. Get the strategy now and keep it in your back pocket for whenever you’re ready to make a move.

Don't Just List Your Home.
Have a Strategy for Selling It.

Before you put your home on the market, find out how Alexander recommends you sell it.

SHOW ME THE STRATEGY

No commitment. Get the strategy now and keep it in your back pocket for whenever you’re ready to make a move.